How to Use Twitter for Marketing | Business News Daily

November 2, 2018October 31, 2018 ~ knjohn ~ Leave a comment

All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services.

While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool. Business News Daily talked to small business owners and social media experts about how small businesses can market their brands on Twitter. Here are four tips.

How to Work Under Pressure so You Won’t Burn Yourself Out | Life Hack

November 1, 2018October 31, 2018 ~ knjohn ~ Leave a comment

The stress to perform above and beyond at work can have unwanted effects if not managed efficiently—especially when working in a high-pressure environment.

One of these effects is called burnout. Burnout can make you feel overwhelmed, exhausted, frustrated, unmotivated, and just plain done with your position. (Here’re more early signs of a burnout!)

Feeling burnt out at the office is the exact opposite of feeling happy and fulfilled in your work, and can lead to a huge dip in overall life satisfaction.

Ben & Jerry’s Pecan Resist supports progressive causes | Fast Company

November 1, 2018October 31, 2018 ~ knjohn ~ Leave a comment

Every day, it seems, we’re confronted by reminders that we’re living through times of unprecedented conflict, division, and threat to our future in the U.S., and on this planet. Just last week, leaders on the political left were mailed bomb-laden packages, and a man killed 11 people, including a Holocaust survivor, during services at a synagogue in Pittsburgh on October 27. Underpinning these horrific shocks are more pervasive worries: We’re still not making progress on climate change, and with the midterm elections less than a week away, the country continues to feel fractured.

The most productive way to channel the anxiety that circulates around everything that’s happening: Voting on November 6. But people are, in all honesty, probably doing a fair bit of stress eating to cope, too. In an effort to tie this fairly universal coping mechanism back to political effort, Ben & Jerry’s has released, as of October 30, a new flavor intended to motivate people to take action.

Why Buy 1 House In California When You Can Get 6 In Texas? | Forbes

October 31, 2018 ~ knjohn ~ Leave a comment

It’s becoming obvious, if it wasn’t already, that California real estate is uniquely expensive compared to the rest of the country. According to Zillow’s September index, the median price for a single-family home in the state — $549,000 — is high, but house prices are even higher in its four biggest cities:

Los Angeles: $898,949
San Diego: $848,500
San Jose: $1,099,990
San Francisco: $1,400,000

In the majority of major American cities, you’d pay less for a house. And in many, you could buy several houses for the cost of a single home in a California city.

10 Must-Read Email Newsletters for Small Business Owners | AllBusiness.com

October 31, 2018 ~ knjohn ~ Leave a comment

With the wealth of information the internet offers, there simply isn’t enough time to sort through all of it. Newsletters, however, can send you smart, targeted information and stories on the topics that are important to you, directly to your inbox.

When you’re running a small business, I know your time comes at a premium, and you can’t waste a moment searching for the best content—or by extension—the best newsletters. So here’s a list of 10 newsletters that are worth subscribing to—and maybe they’ll even inspire you to start sending out emails of your own.

Retargeting Ads for Small Business: The Basics | Small Business Trends

October 30, 2018October 29, 2018 ~ knjohn ~ Leave a comment

When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.

You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.

Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.

OnePlus 6T Review: All of the Good Stuff, None of the Bad | Digital Trends

October 30, 2018October 29, 2018 ~ knjohn ~ Leave a comment

Like changing the clocks for daylight savings, the biannual OnePlus launch has become so regular that we almost take it for granted. Despite this clockwork-like frequency, we still find ourselves caught up in the hype and excitement — much of it generated by the masterful OnePlus marketing team — and full of anticipation for the new model.

This is the OnePlus 6T, and like previous T models it’s not a giant leap over the product it replaces. Does that mean our anticipation has been quelled? Has the seemingly endless wave of new OnePlus phones become so much that we’re now not all that bothered by a new one? It has to happen at some point, right? Well that day hasn’t come yet. The OnePlus 6T is so good, it doesn’t need the hype

Cheap but Effective Marketing Strategies for Startups | Business.com

October 29, 2018 ~ knjohn ~ Leave a comment

The most powerful marketing can be cheap or even free. One of the best ways to get the word out is collaborating with other businesses.

Implementing an in-house marketing plan can feel daunting. Thankfully, not all marketing tactics require hiring a dedicated staff or shelling out thousands of dollars to contractors and freelancers. Spoiler alert: It’s completely possible to snag a piece of that “customers wanna buy my products” pie without breaking the piggy bank.

There are three particularly effective yet inexpensive (or free!) marketing strategies that might come in handy during your campaign for market domination

Beijing office beats workday blues with running track, herb garden and “mini-mountain” | New Atlas

October 26, 2018October 25, 2018 ~ knjohn ~ Leave a comment

Perhaps going to work in the morning wouldn’t be such a drag if the workplace was designed by People’s Architecture Office (PAO). The firm is responsible for off-the-wall ideas like a pedal-powered RV and ventilation shaft dwelling, and has now revealed an unusual office complete with running track, garden and a seating area meant to resemble a mountainside.

The office serves as the new Beijing headquarters for the Leping Foundation, a non-profit. It measures 1,100 sq m (11,840 sq ft) and, most notably, includes a running track available to any employees who want to stretch their legs. Above it is a suspended planter full of greenery. Staff are encouraged to partake in the gardening, and its vegetables and herbs, as well as produce from other hydroponic gardens nearby, are harvested and prepared on-site for lunch each day in an open kitchen.