A successful email marketing campaign needs an eye-catching, succinct and relevant subject line to grab the attention of recipients and encourage them to open the email to learn more. Professional email subject lines are often descriptive and personal, rather than generic and lackluster, which do little in compelling subscribers to open the email.
Author: knjohn
5 Strategies to Quickly Get More Consulting Clients | Betsy Jordyn
If you want to achieve sustainable success as a consultant – ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.
However, there will be times when you have to feel the cash flow pressure and need to find clients…right now!
This article is designed to give you some immediate traction while still setting you up for long-term success.
Why Authenticity Matters in Marketing | Business.com
In 2019, socially conscious businesses and earned media will thrive thanks to the growing power of millennial and Generation X buyers.
Consumers are increasingly immune to traditional advertising and have become adept at tuning it out. The public’s fatigue with paid and owned advertising has created an opportunity for other types of marketing and public relations to flourish. Of these, earned media is poised to have the greatest impact in 2019, particularly with Generation X and the millennial audiences who crave authenticity and contribution to the greater good from businesses they frequent.
Tech Trends to Watch From CES 2019 | Digital Trends
Tech shapes our daily life, impacting not just how we read and work and play but how we interact, how we learn, how we grow. And just days from now in Las Vegas, CES (formerly the Consumer Electronics Show) will give us a window into what that will look like.
Unfortunately, it’s a really big window.
Album Sales Are Dying as Fast as Streaming Services Are Rising | Rolling Stone
In 2018, Best Buy decided to stop selling CDs, with the change partly brought on by record labels’ increasing reluctance to even issue them. Both choices are symptoms as well as causes of a seemingly inevitable trend: Buying music is now going out of style nearly as fast as streaming music is rising.
In 2018, album sales fell 18.2 percent from the previous year and song sales fell 28.8 percent, according to U.S. year-end report figures from data company BuzzAngle, which tracks music consumption. Meanwhile, total on-demand music streams, including both audio and video, shot up 35.4 percent. Audio on-demand streams set a new record high in 2018 of 534.6 billion streams, which is up 42 percent from 2017’s 376.9 billion streams.
How to Choose the Best Office Space for Your Startup? | The Startup Magazine
Starting a new business is an exciting journey. You have finally decided to take the initiative and invest in your dreams. You have put together the perfect business plan, received the necessary funding to start, now all you need is the perfect office space for your new business. Unfortunately, this can be easier said than done, but with the following tips you will be able to choose an office space that not only fits your business but helps your business to success.
Apple blames China as it cuts forecast | BBC News
Apple has rattled investors with news that its sales have been slowing, blaming economic weakness in China.
In a surprise disclosure, the iPhone maker said it anticipated revenue of about $84bn (£67bn) for the three months to 29 December.
In November it forecast sales of at least $89bn – a prediction that had already disappointed investors.
Apple’s share price sank more than 7% in after hours trade, extending its more than 28% slide since November.
The festive season is typically Apple’s strongest quarter.
The Difference Between an Entrepreneur and a Businessperson Is This | Inc.com
People sometimes ask me what I think is the defining characteristic of an entrepreneur. What they really want to know, I believe, is the one quality that distinguishes a true entrepreneur from any other businessperson. I’ve thought about that quite a bit myself, and I’ve decided, if I had to narrow it down to one trait, it would be the ability to see things differently. A true entrepreneur is able to look at a situation and identify an opportunity, or a solution to a problem, or a path around an obstacle that, for some reason, everyone else has missed.
Questions About Bicycles, Family Debts, iPads, Used Textbooks, and More! – The Simple Dollar
As 2018 winds down to a close, I encourage you to take a moment and reflect on the things that went well in the past year. What were your biggest successes in 2018?
Then, ask yourself how exactly you made them happen. Hard work? Good relationships? A good education? A little bit of luck? How many of those things were firmly under your control?
That’s your recipe for success going forward. Those are the tools that you already have in your hands that are leading you to success. Keep those tools sharp and use them in the coming year.
When to Sweat the Small Stuff | The Simple Dollar
One of the big tricks of frugal living is to know when it’s worthwhile to sweat the small stuff and when it’s better to just let it be. There are times when paying attention to a few cents can end up making a big difference, and there are times when paying attention to a few cents is a complete waste of your focus. The challenge is being able to instantly tell which is which.
At this point, I’ve developed something of an “instinct” for being able to tell when the pennies are really worth my attention or not, so I don’t even have to think about it. I just run subconsciously through a series of criteria to decide whether it’s worth my time and attention or not. Here are most of the criteria that I use.
Dispatches From The Front 