In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.”
With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and acceptance off the field. Perhaps in keeping with that, the Nike Women account on YouTube—mainly used to promote Nike Training Club—has, since January, released four different regional ads that seize upon these ideas.
In other words, Nike appears to be doubling down on ads that speak directly to women, with calls to activate locally and change social norms.
So, we decided to talk to women from each market to get a better sense of what they’re saying. Find those conversations below, along with the ads.
Dispatches From The Front 