The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.
By Guy Kawasaki
Publish: Portfolio, a member of Penguin Group (USA) Inc.2004
What does it take to turn your idea into action? Guy Kawasaki offers the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you.
Dispatches From The Front 