Monthly Archives: May 2019

Survey Finds Mixed Feelings on Location-Based Ads | Business News Daily

Every day, millions of miniature computers ride along in our pockets and purses as we go about our daily tasks. From the grocery store to the office and back home, our smartphones are little beacons that track our movements, whether we like it or not. According to a recent survey conducted by The Manifest, our phones help marketers get their location-based ads to nearly everyone.

More than 720 U.S. residents participated in The Manifest’s survey after admitting they allow various applications on their iOS and Android devices to track their real-time locations. Of those respondents, just 15% said they “rarely or never see ads” that reference their location.

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Prebiotic vs Probiotic: What’s the Difference and Why Are They Important? | Life Hack

Probiotic vs Prebiotic

What Are Probiotics?

To understand the difference, consider the prefix: PRO and PRE. The term “pro-biotics” literally translates as ‘for life’. That’s because probiotics help to promote good health!

The official definition of probiotics from the World Health Organization is:

“live microorganisms that, when administered in adequate amounts, confer a health benefit on the host”.

This simply means that probiotic bacteria live in your gut, helping to break down food that you eat and helping your body to absorb nutrients and enzymes. Unsurprisingly, this supports overall health.

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Walmart sued for sale of “nonsense” homeopathic remedies | Fast Company

Walmart is being sued for selling questionable alternative remedies.

The Center for Inquiry (CFI), a nonprofit dedicated to ensuring that “pseudoscience is prevented from harming society,” filed a complaint Monday on behalf of residents in Washington, D.C., against the giant retailer. The organization claims the superstore deliberately “creates a false and misleading impression in customers regarding homeopathic products, presenting them as an equal alternative to science and evidence-based medication.”

Source: Walmart sued for sale of “nonsense” homeopathic remedies

Netflix Has 175 Days Left To Pull Off A Miracle… Or It’s All Over | Forbes

So far, they’ve been right. Have you seen Netflix’s stock price? Holy cow. It has rocketed 8,300% since 2009, leaving even Amazon in the dust:

But don’t let its past success fool you.

Because Netflix is not the future of TV. Let me say that one more time… Netflix is not the future of TV.

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Can a New Restaurant Ever Be Too Successful? | AllBusiness.com

Given the dismal failure rates for new restaurants (some reports put it as high as 90%), it is heartening to watch a local restaurateur succeed with a new restaurant. But can a successful new restaurant ever be too successful?

Being “too successful” may sound like a nice problem to have; after all, how can you ever have too much success? But a hot new restaurant can, in fact, overestimate its capabilities and cause its own demise.

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58 Percent of Small Businesses Spend 5 Hours or Less on Marketing | Small Business Trends

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.

Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.

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What is up with My Employees? | Management Consulting Connection

When we left off with Sarah, she was going to do some research to understand what was going on. In this posting, we’ll share Sarah’s findings and next steps outlined with the organization.

Sarah’s Findings

Sarah met with a number of employees from throughout the organization, at all levels, to understand more about what was happening. The employees she met with were more influential among their peers and therefore were likely to have had conversations with their peers about perceptions of the organization. She also met with the COO. Below are the findings from her meetings/research, presented at a high level.

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Why You Should Take a Break from Your Business (and How to Do It)

A sabbatical can work wonders to restore your mindset and motivation.

It doesn’t help you or your customers if you work all the time and never take a break to recharge. Entrepreneur motivation requires time for new ideas, restoring energy, and creative thinking.

I decided to take a break from my business in 2018. I took seven months off and hiked 1800 miles of the Appalachian Trail. It was both the most difficult and most amazing thing I’ve ever done.

Not everybody can take seven months away from their business, but even if you can take a shorter break, you’ll reap amazing benefits. You’ll recharge your batteries and come back feeling more inspired, more creative, and with a more positive mindset than you’ve ever had before.

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How to Assemble a Team for Selling Your Business | Business

After years of running your business, you’ve decided to sell.  Maybe the “next generation” doesn’t want to take over the business, or you’ve decided to retire or start a new business; maybe you just feel the time is right.  If you’ve never sold a business before, you’re probably wondering what you need to do to get from “I’ve decided to sell” to “congratulations on the closing.” Putting together the right team should be your first step.

Your best chance of having a smooth and successful transaction is to put the right team together, which will consist of an accountant, a lawyer, selected key employees and in all likelihood, an investment banker. Yes, the outside members of the team are an added expense, but it will be money well spent. Let’s take them in order.

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Best New Crowdfunding Projects on Kickstarter and Indiegogo this Week | Digital Trends

At any given moment, there are approximately a zillion different crowdfunding campaigns happening on the web. Take a stroll through Kickstarter or Indiegogo and you’ll find no shortage of weird, useless, and downright stupid projects out there — alongside some real gems. We’ve cut through the fidget spinners and janky iPhone cases to round up the most unusual, ambitious, and exciting new crowdfunding projects out there this week. Keep in mind that any crowdfunding project — even those with the best intentions — can fail, so do your homework before cutting a check for the gadget of your dreams.

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