Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you designed an amazing ‘About’ page that crisply conveys your brand’s message, inspires trust, and facilitates further action by the user?
Probably not. Although the ‘About’ page is inherent to just about any website, it is especially important for business websites aspiring to generate more leads and customers. It won’t be an exaggeration to say that the ‘About’ page can potentially be your “marketing marvel” and can single-handedly convert complete strangers into qualified leads, or even customers.
