Monthly Archives: October 2015

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen? | Adweek

Having addressed marketers’ concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.

In May, the MRC made its first statement on mobile viewability, saying that smartphone-size ads need to be measured differently than desktop ads. Five months later, however, marketers are still waiting for an industry standard for chargeable impressions to buy ads against, even with the MRC’s promise to address the issue by the end of the year.

“Mobile viewability is huge—people want it done already, so there is a lot of pressure on all sides to move this forward,” said George Ivie, CEO and executive director of the MRC. “There’s also pressure to do it right. We don’t want to set parameters that aren’t properly informed by the data and how people use mobile.”

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Protect Your Small Business Against Credit Card Fraud |

downloadYou’ve probably heard of people stealing, buying and selling credit card information.  You don’t want your business to be the victim of such a transaction. But on any given day, your small business is now vulnerable.

The cardholder’s issuing bank previously took care of these situations.  Previously.

That’s the way it used to be.  Now your small business could be the one that is liable–not the issuer.  Starting October 1, the rules changed for Europa, MasterCard and VISA (EMV) cards.  Now, there are “chip cards”, and U.S. credit card companies set October as the deadline for the national adoption of their new chip cards.  So, if you have not integrated EMV technology that processes chip cards, your business will now become financially responsible for fraudulent transactions previously covered by the cardholder’s issuing bank.

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Tesla gets approval for global Autopilot rollout | Mashable

Tesla’s Autopilot set of features — the one that basically let your Tesla drive itself (though you should still keep your hands on the steering wheel) — was initially only approved in the U.S., but now it’s ready to roll out globally.

Company CEO Elon Musk said as much in a tweet Saturday, claiming Tesla has received regulatory approvals to launch Autopilot in “all countries” except Japan, which is “under review.”

A $2,500 upgrade for owners whose Tesla was built after September 2014, Autopilot has several features that improve the car’s autonomy on the road. These include letting the car steer itself on the freeway, automatic lane changing and overtaking slower vehicles and automatic parking.

The features received a warm welcome from the media (read our review here), but Tesla hasn’t been resting on its laurels. In another tweet Saturday, Musk promised several new features in an upcoming version of Autopilot: “curve speed adapftion, controller smoothness, better lane holding on poor roads, improved fleet learning”.

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The Popular Over-The-Counter Cold Medicine That Science Says Doesn’t Work | Forbes

The market for over-the-counter cold medicines is worth $8 billion annually, with a hefty portion of that amount spent on drugs marketed as decongestants. But according to new research, the cash many of us will spend on non-prescription decongestants this cold and flu season won’t help us breathe any easier.

According to University of Florida researchers, the oral decongestant phenylephrine simply doesn’t work at the FDA-approved amount found in popular non-prescription brands, and it may not even work at much higher doses. Their conclusions were presented in an editorial in The Journal of Allergy and Clinical Immunology: In Practice, referencing a study in the same edition of the journal conducted by researchers from the Allergy & Asthma Medical Group & Research Center in San Diego.

The study of 539 adults lasted one week and failed to find a dose of phenylephrine within the 10 mg to 40 mg range that was more effective than a placebo in relieving nasal congestion. The approved Food and Drug Administration (FDA) dose is 10 mg every four hours for “temporary relief of nasal congestion.”

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This Mug Keeps Your Coffee a Constant Temperature for Hours | WIRED

Ember_10-1024x768IT WAS 2009 when Clay Alexander, a thermal scientist who had recently sold a lightbulb design to GE, was in his kitchen staring at his plate of recently cooked scrambled eggs, which had already gone cold. He thought to himself: “The plate hasn’t changed since the caveman days, when it was a flat stone.” Alexander engineers temperature controls for a living—surely, he thought, he could come up with a better plate than this primitive one.

Thoughts just like these have launched a thousand smart gadgets. Some are true game-changers (like the Nest Thermostat), others are just parodies of Silicon Valley’s get-rich-quick culture run amok. (Does the world really need Wi-Fi-enabled diapers?) As for Alexander, his musings led him to start Ember, a new company that plans on using thermal science to make our kitchen devices smarter and our food better.

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Why Is Water So Essential for Life? | Live Science

Water. It’s found everywhere on Earth, from the polar ice caps to steamy geysers. And wherever water flows on this planet, you can be sure to find life.

“When we find water here on Earth — whether it be ice-covered lakes, whether it be deep-sea hydrothermal vents, whether it be arid deserts — if there’s any water, we’ve found microbes that have found a way to make a living there,” said Brian Glazer, an oceanographer at the University of Hawaii at Manoa, who has studied astrobiology.

That’s why NASA’s motto in the hunt for extraterrestrial life has been “follow the water.”

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10 Surprisingly Simple Strategies for Saving Money on Food – The Simple Dollar

The big strategies are useful to think about, but it’s often the little specific tactics that you add to your routines that make a big difference. Whenever you find a little step you can take that just changes your normal routines a little bit to save you some cash while still giving you the non-financial results that you want, that’s a big victory. When that change also has a few additional side benefits, that’s an even bigger victory.

Here are 10 little tactics that Sarah and I use (or have used in the past) in our food routines at our house. These aren’t grand strategies – instead, they’re just little tactics that will save a dollar or two without changing the desired results, or tactics that cost the same but provide some other benefit that will save a few bucks down the road.

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How to Argue With a Customer . . . and Live Happily Ever After | All Business

At some point a customer is going to disagree with you, oppose you, or argue with you. There’s a right way and a wrong way to have a disagreement with a customer.

Be Prepared

The best way to successfully have a difficult conversation is to avoid creating tension. The way you do that is to be ready and aware when the conversation is heading in the wrong direction–you don’t want to add to the tension.

Notice when your customer is talking louder or faster. Watch when he repeatedly points his finger at you. You have a problem when his face gets redder and he has more animated facial expressions. Stop thinking about your response when you see these signs and start listening very, very well.

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From waste to water: It’s like Brita, for the ocean | CNN Money

750 million people don’t have access to clean water. Desalination, or the removal of salt from seawater, is not a new concept and has been widely criticized for the amount of energy used during the reverse osmosis process. Trevi Systems is using a new technology, “forward osmosis,” to make fresh water without the high price tag.

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Here’s What Really Happened at That Company That Set a $70,000 Minimum Wage |

Before Dan Price caused a media firestorm by establishing a $70,000 minimum wage at his Seattle company, Gravity Payments… before Hollywood agents, reality-show producers, and book publishers began throwing elbows for a piece of the hip, 31-year-old entrepreneur with the shoulder-length hair and Brad Pitt looks… before Rush Limbaugh called him a socialist and Harvard Business School professors asked to study his radical experiment in paying workers… an entry-level Gravity employee named Jason Haley got really pissed off at him.

It was late 2011. Haley was a 32-year-old phone tech earning about $35,000 a year, and he was in a sour mood. Price had noticed it, and when he spotted Haley outside on a smoking break, he approached. “Seems like something’s bothering you,” he said. “What’s on your mind?”

“You’re ripping me off,” Haley told him.

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