Monthly Archives: August 2014

e-Edge Newsletter |

v.18 n. 34 – Released August 25, 2014

This Week’s Headlines:


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3 Questions Amazon’s CEO Asks Before Hiring Anyone |

Amazon has forever changed the way people shop online, but it wasn’t always the juggernaut that it is today. In fact, once upon a time it was just a tiny startup with a big vision. So, how did it end up as the giant online retailer that it is now?

It’s hard to say, but one thing founder Jeff Bezos was very intentional about was how he hired for the company. In fact, in his 1998 letter to shareholders, just four years after Amazon was founded, Bezos wrote, “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people… Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of’s success.”

Since then, Bezos has charged his hiring mangers to hire based on three critical measures. And if you were to ask him, it’s these questions that have made all the difference.

1. Will you admire this person?

Bezos’ first benchmark was about admiration. He wanted hiring managers to admire the people they were bringing on to their teams, not just the other way around. Bezos extrapolated that admiration meant that this was a person who could be an example to other and who others could learn from. From this criterion alone, the standard for hiring is kept sky high.

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28 Mistakes Entrepreneurs Make When Pitching to Investors |

Entrepreneurs from early stage startups have to pitch to investors to raise financing, and many entrepreneurs are inexperienced or terrible at making the presentation. As a venture capital and angel investor who has heard many pitches, I’ve compiled a list of mistakes and things to avoid if you are an entrepreneur seeking angel or venture financing.

Mistake #1: Sending me your executive summary or business plan unsolicited.

Investors routinely discard or don’t read unsolicited emails. They get hundreds if not thousands of such emails, and they can’t spend the time sifting through them all to find that diamond in the rough. But what they will pay attention to is a referral from someone in their network — a lawyer, an entrepreneur from one of their portfolio companies, or a fellow venture capitalist.

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Bathroom breaks in the way of negotiations |

Since June, workers started facing disciplinary action if they used more than 60 minutes of bathroom time over 10 days, according to a government complaint. That’s an average of about six minutes a day. Workers are expected to use the bathroom during their lunch or other scheduled breaks during the day — a total of 1 hour in all.

On the other hand, if workers do not use the bathroom during working hours, they can earn $1 a day. CEO Steven Kersten said last month the company gave out 25 gift cards.Workers marched last Monday in Chicago carrying a toilet, a symbol of their struggle with WaterSaver Faucet Co.Union representative Nick Kreitman said the company tracks how often employees swipe in to use the bathrooms and has spreadsheets on every employee’s bathroom use.

He filed a complaint with the National Labor Relations Board in June claiming WaterSaver unfairly disciplined 19 workers for excessive bathroom visitation.

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  Virtual Office Assistant – a Life Saver |

The mere articulation of the saying “Virtual Office Assistant” is a most recent agitation which has hit the search engine platforms. It can make an entrepreneur ecstatic or apoplectic-all relying upon their experience with this increasingly well-known administrative help. Being a business visionary, you are prone to wear numerous hats to keep up the accomplishment of your business.

There are insufficient hours in a day, and you can’t pick to do everything on your own. The key course of taking your business to new heights – the focus ought to be on your customers, clients and how to get a greater business from them. Effectively dealing with all the core exercises, stress and requiring some investment for yourself is vital to keep away from wear out and the disappointment of your business.

Along all these lines, why are you in any case still clutching the directing wheel so firmly? Let another person handle the preparatory exercises.

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Microscope on Mobile Phone or Tablet |

The Catalyst Frame Microscope turns your smartphone/tablet into a versatile digital microscope. It combines with your camera’s digital magnification with native 30/50/170x or 30/170/340x to get a range of magnification from 30 to over 1000x. No need to manually hold focus, focus it once with the knob, and then it’s as easy as holding your phone. Use it to take photos, videos, panoramics, slow-mo, or even time-lapse! Optics click into alignment, samples are held down with a clip, and the illumination is built in using an energy efficient LED with two AAA batteries for hours of battery life. Finally the sample doesn’t touch the lens, which always keeps the lens clean and your samples pure.

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‘Is it safe to hire?’ Business owners don’t trust recovery | MoneyCnn

The economic recovery may be continuing, but small business owners aren’t ready to put the rose-colored glasses back on.

According to an exclusive CNNMoney-Manta survey released Tuesday, 28% of small business owners said the economy is the “biggest challenge” they’re currently facing, topping issues like sales, regulations and financing.

The survey polled over 1,500 small business owners across the country. Even those experiencing revenue growth are hesitant to test their luck. “We’ve done well as a small business, [and] banks are willing to lend us money,” said Victoria Aguilar, the founder of a small law and consulting firm. “But is it safe to bring on another employee?”

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Healthy Heart Needs More Than Pinch of Salt, Study Finds | Bloomberg

People who eat the least salt may be hurting their hearts, according to a study causing controversy because some of its findings clash with public-health efforts to lower sodium consumption.

The results published yesterday in the New England Journal of Medicine showed the expected link between heart complications and high levels of sodium, which is known to boost blood pressure and cardiovascular risks. Those at the lowest end, as measured by the amount of sodium in their urine, were also at greater risk — a 27 percent increased chance of heart attack, stroke and death from cardiovascular causes, the study found.

“There is a sweet spot for what the optimum sodium intake is,” said Salim Yusuf, senior author of the paper and director of the Population Health Research Institute in Ontario. “The message is very simple: Moderation in salt intake. Avoid high and low levels.”

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RIP Exact Match and Phrase Match in AdWords! | WordStream

Why Is Google Redefining Phrase And Exact Match?

I have no idea. This isn’t the first time Google has deprecated functionality, for example, last year they retired Device Targeting. In both cases though, Google retired targeting features that if used, resulted in substantially more complex account structure.

Ultimately it’s a Google AdWords world. We’re just living in it.

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7 Ways for Businesses to Leverage Customer Surveys to Their Advantage |

checklist-1940x900-2_35266Surveys can benefit your company, your current customers, your potential customers, and the industry as a whole through usable information that might otherwise be lost.

Among the many techniques businesses use to engage customers and improve services, few remain as effective as the customer survey, according to GetResponseblogger Pam Neely.

What do customer surveys have to offer?

Measurement and analysis of customer satisfaction (or, in some cases, dissatisfaction). Companies can render a sample set of this information by reviewing sites such as Yelp or Angie’s List, perusing blog comments, and checking out social media commentary–and they should.

Beyond this, customer surveys offer a business the opportunity to choose which information it seeks. Many customers, especially the unhappy sort, will express their chagrin without quantifying it or explaining why they’re dissatisfied with your product or service.

Surveys offer specifics and the opportunity for subsequent synthesis by company personnel and marketers.

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